Consultation
Project Consultation
When a company first decides to expand their target markets abroad, or to local non-English speaking markets, it is always difficult to decide where to start. The following questions must be decided first;
Which countries or local non-English speaking markets have demonstrated the need and the purchasing power for our service or product?
What is our budget for global expansion and how is it allocated? Marketing, Training, Communications, Distribution?
What medium do we use to reach the largest target most effectively – website, collateral print marketing, promotional/training videos, in-person communication?
What about machine translation? How and when is it an good option?
Questions like this are daunting to businesses just beginning to expand internationally. This is where Agnew Multilingual can help. An Agnew consultant will meet with you at your facility, or via a conference call, to discuss best strategies for communicating your message in other languages. The initial consultation, at no cost to you, is the first step in creating a smooth and successful expansion into new markets.
