Industry Briefs
En Breve
En Breve, your intelligence brief on the U.S. Hispanic market and media is published by ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. Useful resource for companies doing business with the Hispanic market or advertising their services or products to the Hispnic population.
http://www.impremedia.com/enbreve/04-09.html
The Localization Industry Standards Association (LISA)
LISA was founded in 1991 to enable companies and individuals to share experiences and build a community of those involved with the processes needed to adapt products for local markets. By working together, LISA members successfully created a new industry—the localization industry—and have raised the profile of their activities to the point that increasing numbers of corporations are treating product globalization as an area of utmost strategic importance.
http://www.lisa.org
Ethnic Technologies
Ethnic Technologies, provides list brokers and corporations the world's most sophisticated list and data enhancement services for ethnic, religious, and language preference market targeting. Ethnic Technologies licenses the E-Tech market targeting system software and provides access to lists (of all kinds, everyone has an ethnic heritage) that have been E-Teched®. Please read the following excellent article:
Multicultural Name Identification
by Candace Kennedy
Conventional wisdom says that America is a melting pot of many different cultures. Try mixing up six different cheeses in a pot then try to find the different taste values of each. It is very difficult to do. The same idea applies to identifying the different cultures that make up our nation. The segmentation system that we habitually use simply divides the population into color or racial categories: White, Black, Hispanic, and Asian. Using this type of approach or methodology has its downfalls and in most cases antiquated census information is used, as it's sole input for development. A better approach is to see the diversity in America as a mixed salad, where each ethnicity is a different ingredient and can be identified. This method, if used properly applies to the many ethnicities and different cultures in our nation and each can be identified.
More...http://www.ethnictechnologies.com/blog/2009/07/07/multicultural-name-identification.html
Machine Translation - Special Briefing
LISA - BEST PRACTICE GUIDE: Implementing Machine Translation |
