Many consumer products distributed internationally require regulatory compliance for all labels and packaging. There are several important aspects to consider when translating content for consumer products. The translation could be for bilingual packaging, which requires desktop publishing; product guides, which needs strict attention to every instructional detail; or creative adaptation of text for marketing collateral or digital assets. Each project requires a thorough knowledge of the product and its intended use. Our work in consumer products includes:
- International packaging
- Instruction manuals
- Labels and inserts
- POP displays
- Demo videos
Agnew translation teams receive client orientation and project overview training so that they have the necessary understanding of the audience that purchases the product and the regional norms and requirements that can impact the translation, the packaging design, the look of the brand and the global distribution requirements.
Content for consumer product distribution must also be accessible, easily understood and user friendly. Even the most technical products require a deft hand in translation. Our teams are selected for their knowledge of that consumer product industry and also have the skills in content adaptation to develop effective product support materials — whether packaging in Italian for mascara for women or training guides in Japanese for irrigation systems for country clubs, consumers drive the success of every business and an effective translation is critical to that success.